
Amplify Growth Partnership anchors Ajeej’s private debt strategy
Flexible financing for founders scaling in MENA’s fast-evolving markets
Ajeej Capital’s private debt capability, anchored by Amplify, offers minimally dilutive financing that empowers founders to scale without surrendering control. By blending local knowledge with institutional discipline, Ajeej creates structures that address the unique realities of MENA’s fast-evolving economies. For entrepreneurs facing conservative bank practices and equity-heavy funding rounds, this alternative fills an urgent gap in the financing spectrum.
This capability is especially significant in MENA, where structural barriers have left many growth-stage companies underserved. Ajeej Private Debt offers a bridge between banking and venture equity, enabling businesses to access financing that is flexible enough to fuel expansion while robust enough to meet institutional risk standards. This makes it an essential tool for advancing regional innovation.
“Our goal is to close the structural debt gap in MENA, offering founders alternatives to equity dilution while delivering attractive returns for investors.” — Sharaf Sharaf
Meeting an underserved need
Private debt offers scalability and security in markets where traditional financing has failed to keep pace with entrepreneurial ambition. Ajeej’s approach, anchored in Amplify’s expertise, ensures that its solutions meet both the financial requirements of scaling businesses and the strategic priorities of governments pushing for economic diversification.
Building for the long term
With $100m already deployed and a robust pipeline of deals, Ajeej Private Debt has established itself as a permanent fixture of the regional investment landscape. As more companies embrace this financing option, the capability will expand into new markets and sectors, creating a resilient and diversified private credit ecosystem.
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