Conviction-led investing in MENA markets.

Fundamentally driven.
Regionally fluent.

We build concentrated positions where we have deep conviction, informed by fundamental analysis and close access to management. This approach magnifies opportunities where others see inefficiency.

Our strategies are not driven by benchmarks or quarterly performance cycles. We look to long-term structural drivers that create compounding value over time.

Though we operate in public markets, our approach mirrors private equity. We engage with management, assess business fundamentals at depth, and invest as active partners rather than passive traders.

As a management-owned firm, we avoid conflicts and invest alongside our clients. This independence ensures our incentives are always aligned with those we serve.

We measure performance by absolute returns, not relative index performance. This allows us to focus on opportunities others might miss, regardless of size, sector, or geography.

With deep roots in MENA and international experience, we offer investors a rare combination: local knowledge that identifies opportunities, and global standards that ensure disciplined execution.