Amplify pipeline strengthens Ajeej Private Debt franchise

Delivering flexible growth capital at scale
Positioning Ajeej Private Debt as the partner of choice for MENA’s scaling founders

The evolution of Amplify’s deal pipeline demonstrates how Ajeej Private Debt is transitioning from a promising initiative into an institutional-grade franchise. After its launch, Amplify quickly secured a strong flow of opportunities across fintech, SaaS, logistics, and healthtech — sectors that are aligned with regional transformation and resilient against global shocks. This breadth shows that the private debt model is not just viable but urgently needed across multiple verticals.

Founders increasingly face a funding landscape where equity rounds are more expensive and bank loans are too restrictive. Amplify fills this void by offering tailored debt structures with repayment terms aligned to growth. Typically, these terms include 3–5 year repayment schedules with light warrant coverage, ensuring alignment without imposing undue control. By focusing on Series A–C stages, Ajeej creates space for companies that have demonstrated product-market fit to accelerate without sacrificing ownership.

“We see enormous opportunity in providing debt capital to scaling companies overlooked by traditional lenders. This is where impact and returns converge.” — Ajeej Private Debt Team

Institutionalisation of private debt

As with all of Ajeej’s capabilities, Amplify is built with institutional standards in mind. Deal sourcing, evaluation, and portfolio management are documented and governed by robust internal controls. The Internal Control Repository (ICR), which spans Ajeej’s entire business, ensures risks are identified and mitigated early. This disciplined backbone reassures allocators while still offering flexibility to founders.

Regional relevance and global capital

By embedding local expertise into its debt structures, Amplify reduces the friction global allocators face when entering underinvested markets. This bridge function — connecting global capital to regional opportunity — is at the heart of Ajeej’s mission and amplifies the impact of every transaction.

Building trust with founders

Ajeej Private Debt has quickly earned a reputation as a founder-friendly partner. Unlike traditional lenders, Ajeej offers counsel, strategic advice, and introductions alongside capital. This balance of support and discipline has made Amplify the partner of choice for growth-stage entrepreneurs seeking more than just financing.

Long-term franchise potential

With early deals completed and more in the pipeline, Amplify is set to evolve into a permanent fixture in MENA’s venture ecosystem. Future growth could include sector-specific funds, regional expansions, and partnerships with global credit platforms, ensuring scalability and resilience for decades to come.

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